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Building Trust and Loyalty in Social Commerce
Now that Facebook has given us an interactive, customizable, and sleek canvas to market, sell, engage, and tell the story of our brands, products and businesses; it’s up to page owners to strive to...
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What Beer Taught Me about Marketing
I like beer. But, when I tell people that I like beer, I’m not talking about the big three American brands you’d expect to see at college frat parties. I like craft beer. Small, local craft beer...
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Are We Tired of “Liking” Things?
Are we tired of “Liking” things on Facebook? What has a Facebook Like come to mean, anyways? As users become more Facebook savvy, Likes have become less meaningful. In the past, as Facebook was...
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Are Your Facebook Fans Joiners, Sharers, or Advocates?
From a brand’s point of view, there are three different types of Facebook users. There’s the Joiner, the Sharer, and the Advocate. What type are your fans? While this may seem intuitive, many brands...
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Facebook Commerce and Small Retailers Get Cozy
Facebook offers something to small retailers that large chains and corporations can’t compete with – a personal connection to an audience. Is your small business taking advantage of it? USA Today is...
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Is a Facebook Page More Valuable Than a Website?
In recent survey, 50% of respondents explained that they value a brand’s Facebook Page more than its website! Are you taking note? Mashable is reporting that after surveying 1,000 social media users,...
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